Harvard Business Review

AUGUST 4, 2017

The increasing acceptance of boomerang employees is partly due to the “tight job market,” according to Michael Watkins, chair of Genesis Advisers , professor at IMD , and author of The First 90 Days. Do: Project maturity by acting more formal and reserved in your first few weeks on the job to showcase how you’ve grown.

Company 13

Company PR Learning-by-Doing Maturity 13

Harvard Business Review

APRIL 3, 2015

” These case studies are legendary among marketers. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. As a consultant in PR and social media, I thought I knew. Motrin Moms. Dell “hell.” ” “United Breaks Guitars.”

Media 8

Media Airlines Travel Brand 8

Harvard Business Review

JUNE 21, 2013

New research led by Lan Jiang, an assistant professor of marketing at the University of Oregon, shows that if you give a shopper an unearned reward, she’ll probably have mixed feelings if she’s observed by other people, such as shopper No. It''s an attractive value proposition: It''s projected to be a big part of the 13.4%

Advertising 8

Advertising Video Ethics PR 8

Harvard Business Review

JUNE 10, 2014

But, over time, most PR work focused on pitching journalists who worked for professional media organizations. Now, PR professionals are trying to figure out how to build relationships with members of actual publics, rather than solely with other paid professionals who see coordinating with corporate communicators as part of their day jobs.

PR 8

PR Public Relations Conflict of Interest Ethics 8