Terry Starbucker

DECEMBER 1, 2013

I was at a friend’s house for Thanksgiving dinner the other day when the conversation turned to leadership, and my blog. They report being less focused on financial success than they are on making a difference. 1 factor that young adults ages 21 to 31 wanted in a successful career was a sense of meaning. Be more human.

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Trends Aaker Tips Leadership 375

Lead Change Blog

DECEMBER 7, 2017

That’s what you’ll find from Stanford Graduate School of Business professors Jennifer Aaker and lecturer Naomi Bagdonas who teach a class “ Humor: Serious Business. ”. Such resiliency is a success marker. Humor does not mean telling jokes as much as it is finding the chuckle in everyday life.

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Aaker Bond Goleman Emotional Intelligence 251

First Friday Book Synopsis

JUNE 21, 2011

Here is an excerpt from an article written by David Aaker for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * * Almost 50 years ago Ernest Dichter, the father of motivation research, [.].

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Dichter Aaker Media Review 80

First Friday Book Synopsis

APRIL 16, 2011

Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it. If anything, Aaker’s insights are even more valuable now than they were then. Aaker has earned and deserves his renown as an expert on branding. [.].

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Aaker Brand Strategy Books 75

Harvard Business Review

JUNE 17, 2011

Looking at the social media role in brand building, I suspect that these same four motivations explain why some brands have been successful in using social media. David Aaker is the Vice-Chairman of Prophet and the author of Brand Relevance: Making Competitors Irrelevant and the davidaaker.com blog on branding.

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Dichter Media Aaker Katz 16

Harvard Business Review

MAY 20, 2011

David Aaker is the Vice-Chairman of Prophet and the author of Brand Relevance: Making Competitors Irrelevant and the davidaaker.com blog on branding. The only real way to grow sales and profits is to create innovative offerings with some "must haves" that define new categories or subcategories for which competitors are not relevant.

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Aaker Henderson Brand Competitive Advantage 15

Harvard Business Review

MAY 31, 2011

Several firms use their intranet as a prime vehicle to provide knowledge of successes and failures that can be adapted and tested. David Aaker is the Vice-Chairman of Prophet and the author of Brand Relevance: Making Competitors Irrelevant and the davidaaker.com blog on branding. Any others come to mind?

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Brand Aaker Objective Team Building 14