HR Digest

JUNE 30, 2023

Instead of outright layoffs, you may explore alternatives such as attrition or offering voluntary early retirement packages. Marketing Marketing is another area where cost-cutting opportunities can often be found. To optimize your marketing budget, start by analyzing the effectiveness of your current campaigns.

Cost 105

Cost Real Estate Budgeting Long-term 105

Ask Atma

MAY 5, 2012

You have a great business idea but you are not sure how to develop it. model, startups will have more success if they adopt lean and agile business development principles, where failing fast is the premium strategy and the lean business model reigns supreme. And you start by developing the simplest working version of your idea.

Business Model 93

Business Model Ries Agility Entrepreneur 93

Harvard Business Review

MARCH 28, 2016

Instead of promoting, for example, Hershey’s Syrup, chocolate bars, and Hershey’s kisses separately, the company is running an advertising campaign that unites all Hershey branded treats in a single commercial, emphasizing the corporate brand name over individual product lines. Customer retention. Brand equity.

Advertising 8

Advertising Brand Company Attrition 8

Harvard Business Review

AUGUST 14, 2012

What I did, therefore, for the telecom team was to draw up a quick list of capabilities an organization might choose to develop in the customer intelligence domain. Social networks-based offer and attrition models. Accurate attribution analysis for online advertising. Marketing mix portfolio modeling. Video analytics.

Objective 12

Objective Attrition Workshop Retail 12

Harvard Business Review

AUGUST 29, 2016

Measuring Marketing Insights. By applying sophisticated big data analytical techniques, we have developed a method for optimizing the customer experience investments that directly drive increased emotional connection and, thereby, greater customer value and financial returns. Insight Center. Sponsored by Google Analytics 360 Suite.

Retail 13

Retail Apparel Motivation Attrition 13

Harvard Business Review

JANUARY 31, 2017

What are their attrition patterns? It didn’t find attrition immediately after maternity leave, but there was a previously unseen pattern of departures 12–18 months afterward. Become a market maker. Advertise resources already in place — and destigmatize their use. Start with the facts.

Organization 8

Organization Attrition Performance Review Human Resources 8

Harvard Business Review

OCTOBER 18, 2012

Famously, five years ago, the company launched a competition to improve on the Cinematch algorithm it had developed over many years. Customer attrition. Such a list would be very valuable, given the costs of the marketing and inducements it would save. Web advertising response. But still, it is 92% wrong. of the time.

Wireless 8

Wireless Film Advertising Attrition 8