Lead Change Blog

DECEMBER 14, 2020

The advertising and marketing group swiftly overhauled its external and also internal outreach to include fresh info on the business’s COVID-19 efforts. To round out the business’s pivot, the COO and HR VP launched a retention program to head off any additional attrition.

Information 272

Information COO Company Chief Executive Officer 272

HR Digest

JUNE 30, 2023

Instead of outright layoffs, you may explore alternatives such as attrition or offering voluntary early retirement packages. Marketing Marketing is another area where cost-cutting opportunities can often be found. To optimize your marketing budget, start by analyzing the effectiveness of your current campaigns.

Cost 105

Cost Real Estate Budgeting Long-term 105

Harvard Business Review

NOVEMBER 23, 2018

On average, roughly four times as many winners – defined in this case as those companies that grew absolute revenue at a significant rate and gained market share within their industry over the previous two years – as losers have digital tools embedded into their core commercial capabilities. Zero-base sales capacity.

Team 12

Team Price B2B Tools 12

Harvard Business Review

AUGUST 29, 2016

Measuring Marketing Insights. Without a clear, measurable, value-creating goal, companies risk expending huge amounts of human and capital resources without delivering any real financial return. Insight Center. Sponsored by Google Analytics 360 Suite. Turning data into action.

Retail 14

Retail Apparel Motivation Attrition 14

Harvard Business Review

OCTOBER 18, 2012

Customer attrition. If predictive analytics drawing on big data could accurately point to who in particular was about to jump ship, direct marketing dollars could be efficiently deployed to intervene, perhaps by offering those wavering customers new benefits or discounts. Web advertising response. But still, it is 92% wrong.

Wireless 9

Wireless Film Advertising Attrition 9

Harvard Business Review

DECEMBER 4, 2018

Picture, for example, a Muslim who prays in his car because he doesn’t want to advertise his religion, a mother who doesn’t put up pictures of her children so that coworkers won’t question her commitment to the job, or a gay executive who is unsure whether he can bring his partner to company functions.

Diversity 8

Diversity Focus Group Survey Attrition 8

Ask Atma

MAY 5, 2012

What about doing market research?” process, some market research can still be done during the idea development stage. It is now possible to shift a large part of the market research into the product development phase. First, you would do market research to gain some insight into a potential market or an underserved market.

Business Model 93

Business Model Ries Agility Entrepreneur 93