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Has Your Company Been Anchored To The Wrong Information?

Lead Change Blog

The advertising and marketing group swiftly overhauled its external and also internal outreach to include fresh info on the business’s COVID-19 efforts. To round out the business’s pivot, the COO and HR VP launched a retention program to head off any additional attrition.

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“I Quit”: Why Employees Quit and How to Retain Them

HR Digest

A high attrition rate is a costly challenge for any business. Sometimes the real cost of fully replacing an employee may run north of $40,000, including advertising, recruitment fees, the time it takes to train a replacement, and not to mention the lost productivity in between.

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The Right Way to Cut Costs

HR Digest

Instead of outright layoffs, you may explore alternatives such as attrition or offering voluntary early retirement packages. Traditional marketing channels, such as print advertising or television commercials, can be expensive and may not always provide the desired return on investment.

Cost 105
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The cost of high employee turnover

Chartered Management Institute

The attrition rate on my partners ICU ward is incredible. Those people are often amongst the more experienced, so not only is there the considerable expense of advertising, recruiting and on-boarding new staff, there is also a significant drop in the skill and experience level on the ward as younger nurses replace more experienced ones.

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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business Review

The retailer executed marketing programs designed specifically to address these motivators at the “choose store” and “make a purchase” stages of the customer journey – for example, by using relatable models within their advertising imagery and providing personalized alerts on new items, aspects of the experience that drove (..)

Retail 14
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To Retain Employees, Focus on Inclusion — Not Just Diversity

Harvard Business Review

Picture, for example, a Muslim who prays in his car because he doesn’t want to advertise his religion, a mother who doesn’t put up pictures of her children so that coworkers won’t question her commitment to the job, or a gay executive who is unsure whether he can bring his partner to company functions.

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Big Data Hype (and Reality)

Harvard Business Review

Customer attrition. Web advertising response. We should exclude search advertising, where the ad is always related to user intent, and focus on the rates for display ads. Behavioral and targeted advertising have been able to improve on that significantly, with researchers reporting up to seven-fold improvements.