Rajesh Setty

SEPTEMBER 8, 2013

You should have some unique ability that will solve a real problem for your target audience or alternatively will open up a new set of possibilities for them. Gone are the days of “on the face” advertising. This is one of those situations where everyone together are participating in a race to the bottom.

Seminar 42

Seminar Webinar Audience eBook 42

Harvard Business Review

SEPTEMBER 10, 2012

Big Data is working hard to get into the minds of customers and uncover accurate information about how the customer really feels, thinks and responds to products, services, advertising and brands. The most forward thinking companies are adopting some form of Customer Lifetime Value (CLV) to assess the value of customers to their bottom lines.

Goal 8

Goal Webinar Social Capital Bottom-up 8

Harvard Business Review

JULY 30, 2013

In every start-up, finding initial product-market fit is a magical moment. But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts? 80-90% software products vs. 40-50% advertising products) and company maturity (e.g.,

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

NOVEMBER 23, 2010

Analytical : Gathers facts; focuses on the bottom line; maintains emotional distance; argues rationally; measures precisely; considers financial aspects. People : Recognizes interpersonal difficulties; intuitively understands how others feel; picks up non-verbal cues; empathetic; persuades, teaches, influences.

Process 15

Process CEO Insurance Banking 15

Harvard Business Review

NOVEMBER 23, 2010

If the discount airlines are ten times more dangerous, this rises to 1 in a million, but you make up for this by saving $50 per flight. By forcing people to purchase additional seats it would inevitably drive up the demand and therefore the price of airline tickets (and I fly quite a bit). One or nine? It is around 100.

Airlines 13

Airlines Report Guidelines Discount 13

Harvard Business Review

APRIL 20, 2016

In the B2C world, it is about sales and customer loyalty: not just getting your customer to click and buy, but getting them so worked up about your product that they’ll never so much as think about buying from your competitor instead. But from a personal perspective, it sucks.

Cost 8

Cost Marketing Content Media 8