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First Look: Leadership Books for February 2020

Leading Blog

Here's a look at some of the best leadership books to be released in February 2020. In B2B and B2C? With nowhere else to turn, Shay receives some hard-to-swallow advice from the most unlikely and unwanted source?Liam Build your leadership library with these specials on over 39 titles. Life is not what you get out of it.

Books 321
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B2B Lead Generation Strategies For SaaS Companies

Strategy Driven

In B2B marketing, your website is a very important marketing asset more than in a B2C environment. Content marketing is obviously very important nowadays both in B2C and B2B marketing, and today content can come in many different forms and mediums from blog posts, social media posts, YouTube videos, live streaming videos, podcasts, and more.

B2B 75
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What's The Future Of Business By Brian Solis

Eric Jacobson

Here are his answers : Question : When you consider all the Business-To-Consumer (B2C) companies in the U.S., Arrogance + Ignorance = Irrelevance We live in a time when the line between B2B and B2C is eroding. What is B2B or B2C truly about any way? What is your advice for these readers? And honestly, it's about time.

B2B 56
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Modifying Marketing in a Transforming World

Strategy Driven

Don’t worry about ‘trending’, use this advice article to make sure you are in the conversation. Blogging / Thought leadership – A wonderful way for smaller businesses to show their expertise through providing insightful research and opinions on the biggest industry issues.

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Stop Selling and Add Value | N2Growth Blog

N2Growth Blog

Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. The process of finding out and offering the advice on the fix is still selling. I "sell" day to day B2c and B2B and its about relationship and problem solving. If you don't sell, I am unlikely to buy.

Blog 409
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What to Do When You’re Returning to a Company You Used to Work For

Harvard Business Review

“One of the most attractive aspects of returning was that the company had grown considerably while retaining most of the same senior leadership team I was familiar with,” she says. “When people ask for advice in those areas, I volunteer myself,” she adds. ” Still, there were many new things to get used to.

Company 13
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Birthing a Baby Unicorn: The Anatomy of a Successful Startup Launch

Great Leadership By Dan

So much depends on the market the startup is in as well as the company’s focus (B2B vs. B2C), but there are still some guidelines that apply across the spectrum: 1. They are also co-authors of THE ULTIMATE START-UP GUIDE: Marketing Lessons, War Stories, And Hard-Won Advice From Leading Venture Capitalists And Angel Investors.