Competitive Advantage from the Bottom of the Pyramid
LDRLB
SEPTEMBER 12, 2013
Prahalad , the brilliant management guru. Instead, Prahalad introduces a new framework, the 4 As – Awareness, Access, Affordability and Availability. They provide advice on the spot and can create “trouble tickets” which are then handled by subject matter experts via a network, coordinated by a 24/7 call center.
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