Harvard Business Review

APRIL 5, 2012

I am deeply indebted to Al Ries and Jack Trout for advancing branding with their classic book, Positioning: The Battle for Your Mind , in which they introduce the concept of positioning, defined as the brand perception residing in a person's mind. It is an excellent book in many ways and still relevant.

Trout 13

Trout Ries Brand Retail 13

Harvard Business Review

JULY 11, 2011

Yet several of them — Seth Godin, Eric Ries, and Gary Vaynerchuk — have recently published traditional, paper books. For now, many people still prefer to read long-form content on a collection of printed pages, and there is probably some healthy overlap between that group and the cohort that needs advice on technology.

Ries 9

Ries Godin Marketing Strategy Brand 9

Leading Blog

JANUARY 26, 2018

What follows are some of the thoughts that resonated with me: Eric Ries: “The mistake isn’t releasing something bad. Vinod Khosla: “The single most important thing an entrepreneur needs to learn is whom to take advice from and on what topic. The mistake is to launch it and get PR people involved.

Entrepreneur 166

Entrepreneur Altman Venture Capitalist Ries 166

Harvard Business Review

APRIL 26, 2013

In my eyes, the work Steve Blank, Eric Ries, and others have done to provide a cogent, accessible frame around the academic concepts of emergent strategy is one of the most important contributions to the innovation movement over the past few years. I love Lean. Create mechanisms to enable experiments.

Ries 8

Ries Telecommunications Business Model Competitive Advantage 8

Harvard Business Review

AUGUST 28, 2013

This was the advice I got from a marketing guru when I asked for his help with titling my second book. But the opposite can be true, too: for instance, Sarah Milstein and Eric Ries designed the 2013 Lean Startup Conference with the intention of inclusion. "For your ideas to be seen, they need to be edgier."

Ries 10

Ries Conference Diversity Power 10

Harvard Business Review

JANUARY 23, 2014

Since 2012, I’ve co-hosted The Lean Startup Conference with Eric Ries. For instance, if you say that you’re looking for people with “advice and expertise to share” rather than “experts,” you avoid suggesting that you’re interested only in people already recognized in the field.

Conference 12

Conference Stage-Gate Proposal Ries 12