The Horizons Tracker

JUNE 5, 2022

This results in a growing amount of market power being concentrated in a small number of incumbents. They then create this idea and attempt to sell it on the market. In explaining the distinction between this agile approach and that of traditional businesses, he used the example of a bus and a taxi. Understanding the customer.

Entrepreneur 129

Entrepreneur Agility Document FAQ 129

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 15

Creativity Marketing Agility Budgeting 15

Harvard Business Review

AUGUST 20, 2018

Because the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. The mantra of “ first-mover advantage ,” the idea that winners are the ones who are the first entrants in their markets, became the conventional wisdom in Silicon Valley.

IPO 8

IPO First-mover Advantage Business Model Agility 8

Harvard Business Review

JANUARY 14, 2014

In one scenario, traditional manufacturing collapses under the strain placed on it by 3-D printing and heightened speed-to-market practices and is largely replaced by local manufacturing networks. At the low end of the market, new products are churned out as beta tests, released with little prior market research.

FAQ 10

FAQ PR Productivity Products 10

Harvard Business Review

FEBRUARY 20, 2013

We're not pivoting fast enough towards the new marketing normal. I love a great commercial as much the next person and am in awe of the creative and strategic minds that create them, but modern marketing success requires a whole lot more than great ads. It demands that we think and act more like inventors. It's not a "nice to have."

Advertising 12

Advertising Brand Creativity Content 12

Ask Atma

MAY 5, 2012

model, startups will have more success if they adopt lean and agile business development principles, where failing fast is the premium strategy and the lean business model reigns supreme. What about doing market research?” process, some market research can still be done during the idea development stage. In my management 3.0

Business Model 93

Business Model Ries Agility Entrepreneur 93

Harvard Business Review

AUGUST 8, 2014

Can governments, NGOs, and doctors communicate with very different audiences  with accuracy, agility, and ingenuity? To find some ideas for the terrible situation unfolding in West Africa now, it may be useful to look to past efforts in fighting HIV, leprosy, and diarrhea (a major killer of children under the age of 5 in emerging markets).

Power 9

Power Management Storytelling Crisis Management 9