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Focus on Your Customer's Customer

Harvard Business Review

That's exactly what Portuguese airport operator ANA Aeroportos de Portugal did in its quest to attract more major airlines and connecting routes. Their findings quickly confirmed that ANA's focus on its customers' customers would benefit the airlines, as well.

B2B 15
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America’s Transportation Infrastructure Needs Entrepreneurs

Harvard Business Review

National Infrastructure Week, May 11-15, should mark the acceleration of giving entrepreneurs and innovators a prominent seat at the table, adding technology opportunities to solve America’s infrastructure problems. In the case of the FAA and mobile technology, the slow-moving agency is trying its best to be nimbler.

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Win Back Trust with Raw, Unscripted, and Real Messaging

Skip Prichard

We see the slick presentations, the perfect press conferences, the polished speakers reading teleprompters, the perfectly-perfect everything. Based on four years of global quantitative research, the book explores the tectonic shifts in consumer sentiment that have come about due to extreme technological immersion.

Brand 117
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What It Might Mean If We All Work From Home

The Horizons Tracker

Earlier this year I wrote about the 5th edition of the Technology at Work report from Oxford University and Citi, which found that over half of the U.S. operating at around 30-40% of normal levels. In Europe, data suggests that remote working has gone from 5% at the start of the year to around 40%.

Reis 78
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Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!

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What Driverless Cars Mean for Today’s Automakers

Harvard Business Review

But to capture the full potential of the shipping container, we needed to change how ports operated, how union employees were compensated, how ships were designed, and the very structure of business in the logistics industry. But what happens when the technology is good enough that accidents can be avoided entirely?

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Corporations Will Never Solve Climate Change

Harvard Business Review

The American climate activists who have flocked to the 2015 United Nations Climate Change Conference in Paris this week tend to have one thing in common: many own the “it” car for their tribe, the VW Jetta Wagon TDI. At 49 MPG, the Jetta does better than many hybrids, and drives German, too. Of course not.

PPM 8