Strategy Driven

SEPTEMBER 15, 2023

However, with the advent of digital technology, the landscape of OOH advertising is rapidly evolving. Digital Out-of-Home (DOOH) Advertising In recent years, digital technology has revolutionized the outdoor advertising industry. Mobile billboards are highly visible and can create a sense of novelty and surprise for consumers.

Advertising 115

Advertising Power Audience Brand 115

Harvard Business Review

JULY 7, 2016

The right technologies, however, can be incredibly valuable, driving customer satisfaction and possibly even providing a sustainable competitive advantage. Start by identifying those, and then use digital technology to alleviate them. The second lever is to use digital technology to materially improve customer service.

Trends 10

Trends Hotels Competitive Advantage Retail 10

Harvard Business Review

JUNE 16, 2015

There is concern these days about how technology is replacing our jobs and estranging our connections. The only hope seems to be make our technology appear more human. In the apparel industry, companies choose one path or the other between high-tech and high touch. For that is truly the road less traveled.

Chief Operating Officer 8

Chief Operating Officer Apparel Marketing Porter 8

Harvard Business Review

DECEMBER 20, 2016

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. There can be a lot of stress in this industry.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

APRIL 24, 2012

Technology companies have done this particularly well. Disney's business models span the media, entertainment, toy, apparel, and travel industries. Perhaps the highest-stakes MBM "cage match" currently underway is the collision course of the Telecom, Media and Technology industries.

Business Model 9

Business Model Advertising Retail Supply Chain 9

Harvard Business Review

JANUARY 31, 2014

TV ad expenditures and accounted for most of the e-commerce that year: Apparel, telecom, travel, pizza, and online services and content. Advertising Sales Technology' To come to these, and other, conclusions, we constructed a massive dataset of television advertising in 2010 ( the year tablet sales skyrocketed ). billion in U.S.

Advertising 9

Advertising Brand Apparel Audience 9