Remove B2B Remove Development Remove Operations Remove Travel
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Moving Beyond Company Organization Silos: Lessons from the Aviation Industry

Leading Blog

Between surging demand, labor shortages, outdated air traffic management, and travel reservation I.T. systems, air travel feels a bit more like a chore than like a treat. The biggest challenge for companies when it comes to operational excellence is siloed behavior. In the U.S., This issue can become a major performance barrier.

Industry 267
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Focus on Your Customer's Customer

Harvard Business Review

And while these companies were the first to acknowledge the business benefits of delivering a great customer experience, business-to-business (B2B) organizations are increasingly getting in on the game. Often, the best way for B2B companies to satisfy the multitude of business customers is to focus on the needs of their customers' customers.

B2B 15
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You Found Your Product-Market Fit. Now What?

Harvard Business Review

You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. With no travel budget and no field offices, the numbers pencil out nicely. To that point, a well-run telesales operation will be super metrics-driven.

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Take Your Show on the Road

Harvard Business Review

A food company, for example, outfits vehicles with entire kitchens to demonstrate the most effective and creative ways to use its specialty food ingredients in food service operations. Many products can be complicated to operate or dangerous if used incorrectly, and a van can save a customer from traveling to a training center.

B2B 8
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More Universities Need to Teach Sales

Harvard Business Review

Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. Sales was traditionally seen as a form of service work, with an emphasis primarily on developing moral character. Each group has its own operating procedures.

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Sometimes “Small Data” Is Enough to Create Smart Products

Harvard Business Review

In 2015, Boeing launched the Aerospace Data Analytics Lab in partnership with Carnegie Mellon University to develop AI technology for airlines. However, when planes travel around the world, communication starts to breaks down. These are amazing technologies with great promise for any level of executive in any B2C or B2B company.

USP 8
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The 4 Types of Cities and How to Prepare Them for the Future

Harvard Business Review

An effective starting point is to break cities into four segments across two distinctions: legacy vs. new cities, and developed vs. emerging economies. Segment 1: Developed Economy, Legacy City. Implications for entrepreneurs: Denizens of developed legacy cities have discretionary income. Segment 4: Developed Economy, New City.