Strategy Driven

APRIL 18, 2019

You also need to have a clear and documented content strategy and make sure that everyone is aware of it. In a recent study by CMI, it was shown that businesses that had a clear content marketing strategy written down had five times more chances of being successful. Conversely, only 39% of B2B marketers said that they had one.

Content 50

Content Marketing How To Audience 50

Harvard Business Review

MAY 25, 2018

For marketers, this means updating your privacy policies, but more importantly, it means finding innovative new ways to connect with customers and gather consent to use their data in order to continue your “marketing relationship” with them. Addressing the Third-Party Data Dilemma.

B2B 8

B2B How To B2C Compliance 8

Harvard Business Review

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Self-management: Being a PM can be incredibly stressful. Company Fit.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

OCTOBER 10, 2014

Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

APRIL 16, 2013

But in my experience, visibility is rarely the real issue (especially with B2B companies selling bigger-ticket, complex services and products). If the answers are inconsistent, or don''t reflect leadership''s intended positioning strategy, that can indicate one of two issues. Communication Marketing Strategy'

Bottom-up 8

Bottom-up Press Release Sample Decentralization 8

Harvard Business Review

OCTOBER 5, 2015

These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies. Marketing strategies. Operating models can shift but require a conscious approach to a range of issues, including organizational structure, workflows, technology platforms and overall change management.

Media 8

Media Advertising Audience Technology 8

Miles Anthony Smith

NOVEMBER 7, 2019

They are on top of the latest trends in SEO, SEM and copywriting strategies. They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales. A deep understanding of ABM in B2B is its super-power.

Marketing 105

Marketing Content Audience Brand 105