Strategy Driven

APRIL 1, 2020

After all, there are over 30 million small businesses operating around the United States. It’s a classic marketing strategy that flouts the trend toward digital ads and continues to prove effective. Banner stands make a perfect B2B promo-item. Succeeding in business can be an uphill battle. The result? Banner Stands.

Brand 76

Brand Apparel Stress B2B 76

Strategy Driven

JULY 12, 2017

You managed to come up with a product that was not only worth creating, but that was actually able to be made – so give yourself a pat on the back. Using a combination of marketing, sales, and operations, that can be easily arranged. First up, you’re going to want to work on a proper marketing strategy for your product.

Productivity 50

Productivity Products Supply Chain Brand 50

Harvard Business Review

DECEMBER 14, 2018

As a result, many B2B companies remain stuck in a stalemate. Writing in the Sloan Management Review, Boston College professor Gerald Kane noted that 87% of executives surveyed indicated that digital technologies will disrupt their industries to a great or moderate extent. Minimize Pain.

Strategy 10

Strategy B2B Insurance Business Model 10

Harvard Business Review

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Self-management: Being a PM can be incredibly stressful. Company Fit.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

JUNE 10, 2016

If you are an entrepreneurial manager who has reached this milestone, it’s a major achievement — your technology has progressed from an interesting concept to a promising commercial opportunity. In this way their “customer” could actually be an important part of the go-to-market strategy.

Marketing 8

Marketing Software B2B Technology 8

Harvard Business Review

JULY 30, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; 3) Developer-driven. To that point, a well-run telesales operation will be super metrics-driven. I''ll discuss each one below. 1) Enterprise Sales.

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

MAY 4, 2016

Hiring managers will see what you have done — and can do for them. Let’s look at how to do this by analyzing the resume and LinkedIn profile of a startup marketing executive. I transformed Axion’s all-things-for-all-customers mentality, establishing a profitable B2B focus that grew our revenue from less than $.75M

Brand 8

Brand Press Release Marketing B2B 8