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How to Become a Master Persuasive Storyteller

Skip Prichard

Persuasive storytelling is one of the most important key skills in almost every profession. As a result, we don’t understand how to take advantage of the boundless expanse of our visual memory banks as a source for quick and clear communication. How have you seen technology impact your work and presentations? Tell A Great Story.

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Automation Won’t Replace People as Your Competitive Advantage

Harvard Business Review

If you can build that kind of system as an enterprise, there is no reason to break the bank recruiting superstars or otherwise allow the top percentiles of your talent to walk away with “winner takes all” rewards. Like ATMs in banks, they gave their originators a fleeting advantage but quickly resolved into a new normal.

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Win Back Trust with Raw, Unscripted, and Real Messaging

Skip Prichard

Based on four years of global quantitative research, the book explores the tectonic shifts in consumer sentiment that have come about due to extreme technological immersion. This lack of trust extends into the world of technology, as well. But longer form storytelling still connects with us on an emotional level. Far from it.

Brand 113
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What Job Candidates Really Want: Meaningful Work

Harvard Business Review

We''ve heard from associates at all the big management consultancies, analysts at the largest investment banks, developers at the most prominent technology companies, and senior managers from Fortune 50 corporations, and they all tell us the same things. They are not picking their next job based on the size of the paycheck.

Cooper 8
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What Blockchain Could Mean for Marketing

Harvard Business Review

A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. The science of storytelling and brand performance. Insight Center.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

T Brand Studio Aside from partnering with big brand names, they use their authentic journalistic and storytelling approach to create custom content that is as compelling and fascinating as the rest of their journalism. Stay on top of all technological advances pertaining to marketing. In some cases, they stand to gain the most. (No

Marketing 105
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Open Data Has Little Value If People Can't Use It

Harvard Business Review

Irene participated in a Data Journalism Bootcamp in Nairobi convened by the World Bank Institute , the African Media Initiative , and Google in January 2012. Can Technology End Poverty? Follow the Scaling Social Impact insight center on Twitter @ScalingSocial and give us feedback. Creating Social Change With Social Media.