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The Rebirth of the CMO

Harvard Business Review

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 10
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How Do Consumers Choose in a World of Automated Ordering?

Harvard Business Review

Frictionless commerce will test the emotional bonds that make consumers loyal to established brands. Our 2017 survey of 170 top Consumer Packaged Goods (CPG) and Retail CEOs, COOs, and CFOs revealed a conscious shift away from traditional mass production and mass marketing practices toward more personalized approaches.

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Serving on Boards Helps Executives Get Promoted

Harvard Business Review

In an effort to explore executives’ motivations for serving on boards, we looked at how board service is evaluated in the executive labor market. On a board you’re together a lot, and you’re working on problems together and you have a shared fiduciary duty, so it creates very tight bonds of friendship.”

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The Three Decisions You Need to Own

Harvard Business Review

People and Organization : In late 2010, GE CEO Jeff Immelt decided to give country managers P&L responsibility for all of GE in their countries and have them report to vice chairman John Rice, who would be stationed in Hong Kong. It was the first time a vice chair would be based in an emerging market.

P&L 8
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Why Face-to-Face Meetings Make All the Difference

Harvard Business Review

In today's economy, where the fast growth of emerging markets outpaces America and the developed world, if you haven't gone global yet, it's time to get moving. Market share expanded, cost controls tightened, safety improved, operational efficiency peaked, and so did profits. [For more, visit the Communication Insight Center.].

P&L 15
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Women, Finance the World You Want

Harvard Business Review

When she's not at work managing a portfolio that consistently outperforms relevant benchmarks, you can find her at home buying and bearing bonds. Perhaps they are like my friend and colleague who is a partner at a well-regarded institutional investment firm. This friend also studied engineering in college and knows how to code.

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Is Your Business Biased Against Innovation?

Strategy Driven

With Discovery-Driven Growth , Rita and Ian offer managers everywhere a time-tested blueprint for planning and executing a strategic growth agenda with confidence – in any market. Surprisingly, big inroads in the physician office-management market are being made by non-traditional players, such as Best Buy’s Geek Squad.