The Practical Leader

AUGUST 16, 2023

Yet despite our very tight job market, highly effective “magnet companies” attract and hang on to good people. Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market. Brand management is an inside job.

Energy 52

Energy Crisis Absenteeism Leadership 52

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.

Brand 382

Brand Brand Management Blog Media 382

In the CEO Afterlife

DECEMBER 31, 2011

I began blogging about leadership, strategy, marketing and life last February. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

Brand 271

Brand Blog How To Public Relations 271

Skip Prichard

NOVEMBER 16, 2021

Instead, when we are clear, confident, and strategic about how we want to be known and then we measure and monitor our actions, relationships, and communication against that, then we can manage our reputation in a way that serves us and allows us to serve others. And that’s where the power – and the risk – lies. Lida Citroen.

Reputation 130

Reputation Brand How To Media 130

Skip Prichard

SEPTEMBER 24, 2019

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. It’s also your job to do everything in your power to help your new hire meet those expectations. Everyone makes hiring missteps.

Emotional Intelligence 76

Emotional Intelligence CTO Stress Exit Strategy 76

Harvard Business Review

JULY 29, 2014

I recently sat down with Lazarus and an audience of senior professional women, to discuss personal, rather than corporate, marketing advice. In this condensed and edited interview, Lazarus shares her thoughts on what “brand” really means in a career context, and why simply being yourself may be the best strategy of all—for women or for men.

Brand 8

Brand CEO Mission Statement Career 8