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CPG Hiring Trends

N2Growth Blog

The evolution of new technologies and the COVID-19 pandemic have greatly influenced consumer habits worldwide, consumers are becoming more demanding, and companies are working on efficiencies to offset the negative impact of inflation on their P&Ls. Leaders are working on efficiencies to offset these challenges.

Trends 368
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The Business Case for an Employee Communication App - SPONSOR CONTENT FROM STAFFBASE

Harvard Business Review

But investing in an internal communications strategy that leverages mobile app technology can play an integral role in reaching employees, connecting strategy with operations and helping companies thrive, according to new research by Staffbase. Enabling Middle Management Communication Improves Work.

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Invest in Digital Marketing to Control Your Destiny

Harvard Business Review

His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. The Obama campaign's techniques, tools and technologies deserve detailed and dedicated attention from every organization that takes data-driven decisions seriously. They're right.

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How the Big Data Explosion Has Changed Decision Making

Harvard Business Review

Organizations I work with increasingly struggle to straddle two painfully polarizing operating principles. Technology facilitates greater transparency and visibility throughout enterprise ecosystems. But the managerial and operational ability to act on that data-driven information may not.

RACI 8
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Five Questions Every Leader Should Ask About Organizational Design

Harvard Business Review

Although that kind of redesign is still required periodically, leaders today are more typically confronted with the challenge of how to find cost efficiencies in certain parts of their organization to invest in other parts of the organization that drive growth. Are you competing on the basis of on-going product or technological innovation?

Ulrich 8
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How CMOs Build Brands by Collaborating Across Silos

Harvard Business Review

The challenge for the Chief Marketing Officer is to create marketing and brand building that is both exceptional and efficient in the face of country, product, and functional silos. As a consultant, the CMO group at VISA gives advice to the country teams on how to interpret and take action on tracking studies.

Brand 14
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Why Fraudulent Ad Networks Continue to Thrive

Harvard Business Review

At a medical device company, a brand manager was examining a chart of daily traffic to his website. For someone responsible for a website’s traffic, the scale and swiftness of the drop should have made him gasp, but the manager nodded knowingly. To see how the bad guys operate, we follow the money trail.

CPM 8