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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Within this broadened role, commercial acumen has emerged as a pivotal skill for today’s CMO.

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How an Online MBA in Marketing Can Help You Transition Into a Marketing Career

Strategy Driven

It provides you with the advanced business skills and leadership knowledge you need to succeed in this growing field. Boost Your Skills If you are interested in working in marketing but don’t have a bachelor’s degree in the field, consider an online MBA in marketing.

Marketing 101
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Choosing The Perfect Business Partner

Women on Business

Furthermore, I knew that if I wanted to have a successful business in the long run, I needed someone else on my team: someone who had skills and passions that complemented mine. I had a background in marketing and brand management, and working with concepts and ideas was my passion.

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Job skills in demand in 2021

HR Digest

One needs to focus on skill sets that set you apart and bring forth the knowledge that employers are looking for. Here is a list of top job skills in demand going into 2021. For convenience, we have broken the list down into soft skills and hard skills. Brand Management. Supply chain management.

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How to Hand Off an Innovation Project from One Team to Another

Harvard Business Review

Optimizers make up the core of most established businesses — they’re skilled at enhancing and perfecting the existing business to drive growth or improve operations. Hive teams also have representatives from functions that might normally act as corporate antibodies, like legal, finance, HR, or compliance.

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The Next Wave of Process Strategy

Harvard Business Review

Highly structured work that requires lower skills and education — transactional work — is going away in many Western companies, supplanted by automation, outsourcing, and offshoring. Brand managers at P&G, for instance, get a constant feed of consumer sentiment from social media. Knowledge work redesign.

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