article thumbnail

Job skills in demand in 2021

HR Digest

Hard skills can be an exhaustive list, hence we have pared it down somewhat to include technical and management skills. Brand Management. Finance special emphasis on block chain and Cryptocurrency. Supply chain management. Supply chain management has become the most important cog of this big digital eco system.

Skills 116
article thumbnail

The Next Wave of Process Strategy

Harvard Business Review

Simple customer calls, such as checking an account balance or confirming a flight, are increasingly handled by automated voice response systems or self-service on the Internet. Brand managers at P&G, for instance, get a constant feed of consumer sentiment from social media.

Process 15
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top Six Innovation Ideas of 2011

Harvard Business Review

Advertising will take a backseat to promotional offers as retailers and brand managers alike collectively decide that branding a promotion matters just as much as promoting a brand. The Kinect's hackability has made that system even more appealing. America remains the world's largest economy by far.

article thumbnail

Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

Speciality coffee shops are competing with retail brands for consumers’ attention in the grocery aisle, new coffee formats are being introduced (such as single-cup brewing systems), and U.S. The brand also went on to win industry accolades such as the BCAMA’s Marketer of the Year award in 1981. “We

Brand 100