Strategy Driven

FEBRUARY 15, 2021

Have you ever wondered how celebrities or big brands manage their presence on the internet? With the increase in people using online resources, social media, and reviews, one bad review can have a huge impact on a business’s success or reputation. What is ORM? Who is it for? You may then require assistance.

Reputation 86

Reputation Management Brand Content 86

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.

Brand 382

Brand Brand Management Blog Media 382

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

Harvard Business Review

JUNE 14, 2023

They feel empowered to ask and answer their own questions in a variety of social forums on any topic — from beauty to health to home improvement to technology to science. And their view of authority has expanded from traditional sources, like academic institutions or reputable editorial voices, to perceived influence.

Brand 12

Brand Influence Reputation Technology 12

Harvard Business Review

JUNE 4, 2018

Think of an enterprise Netflix, Amazon, or Spotify for marketers; the same technology enhancing customer choice now empowers managerial decision. That makes simple and engaging user experience design for management key. These insights will be immensely useful for top management.

Engineering 8

Engineering Marketing Advertising Brand Management 8

Harvard Business Review

DECEMBER 4, 2018

In the past, internal communications strategies that focused on efforts such as low-readership employee magazines or in-house intranet content often earned a reputation for draining resources without having much impact. Technology has given everyone a voice, but companies are struggling to make themselves heard and understood.

Content 8

Content Middle Management Directory CIO 8

Harvard Business Review

SEPTEMBER 17, 2013

I had just finished a talk at a leading technology company when an engineer approached me. “I I liked your ideas about personal branding, and I can see how they’d work,” he told me. But there are other, sometimes better, ways you can define yourself and your reputation. Branding Managing yourself Networking'

Brand 14

Brand Cialdini Brand Management Conference 14