HR Digest

NOVEMBER 20, 2020

Workers who adapt and grow with the organization in a time of accelerated change will be able to launch products and services that meet market needs. When I was a technology marketing exec in 2009, I heard the words nurture marketing. When I was a technology marketing exec in 2009, I heard the words nurture marketing.

Skills 145

Skills Emotional Intelligence CFO Power 145

HR Digest

AUGUST 29, 2020

” Earlier in July, the company cut 900 jobs in the UK, citing a downward curve in market demand. ” Accenture has cut down travel budgets, cut back contractors were required, and was limiting new recruiting, the report stated. Also, we have identified structural costs that needed to be addressed immediately.”

Attrition 52

Attrition Crisis CFO Long-term 52

Surviving Leadership

OCTOBER 29, 2018

At this meeting, employees heard from the CEO, CHRO, General Counsel, COO, CFO, CMO, and any business leaders spearheading a major initiative. This would include a day spent with an installation tech and a day spent with a call center agent – preferably, in a market other than your own.

CFO 58

CFO P&L Call Center COO 58

Harvard Business Review

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 8

ROI Marketing Marketing Mix Cost of Capital 8

Harvard Business Review

MARCH 9, 2017

Invest significant time in training and mentoring a junior colleague so they can run the budget meetings without you. The new trainee could have done a first draft of the marketing summary; the groceries could have come from an Amazon standing order. Work differently.

Stress 15

Stress Long-term Short-term Contingency Plans 15