Harvard Business Review

MARCH 22, 2013

The culture of "big" — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. In an age when consumers decide within seconds whether or not to abandon a web site, big marketers need to act more like agile startups, maneuvering and adapting in real-time.

Marketing 17

Marketing Metrics Agility Budgeting 17

Harvard Business Review

MARCH 22, 2013

The culture of "big" — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. In an age when consumers decide within seconds whether or not to abandon a web site, big marketers need to act more like agile startups, maneuvering and adapting in real-time.

Marketing 10

Marketing Metrics Agility Budgeting 10

Strategy Driven

NOVEMBER 2, 2012

The term Budgeting gets tossed around in many ways. Budgets get blamed for gridlock. Budgets get politicized. Budgets get more attention than the umbrellas under which they rightfully belong: Strategic Planning and Visioning. Budgeting by itself is a minor piece of business strategy. by Hank Moore.

Strategic Planning 64

Strategic Planning Budgeting Planning Competitive Advantage 64

Harvard Business Review

JULY 20, 2018

The seven roles for CIUs are: designing shelter for innovation; supporting best practices and methods; developing skills; supporting business unit initiatives; identifying new market spaces; facilitating ideas generation; and directing seed funding. How centralized is the Innovation Unit?

Innovation 10

Innovation Incubator Stage-Gate Idea Generation 10

Harvard Business Review

JANUARY 14, 2011

In our daily lives, moreover, we can see a very persuasive natural experiment playing out in the realm of marketing communications and advertising. Strapped for cash in an era of marketing budget cuts, they make innovative use of new — and cheaper — media. A Forever21 billboard now reaches out and grabs you. (One

Altshuller 15

Altshuller TRIZ Innovation Constraint 15

Harvard Business Review

MARCH 2, 2018

While this “lab-bench to bedside” approach has improved healthcare globally, it can take years, even decades, for an innovation to get to market, often with limited input from patients themselves. Set project budgets and scope design projects at the outset to align with funding size and horizons.

Health Care 10

Health Care Innovation Mayo Stage-Gate 10

Harvard Business Review

SEPTEMBER 20, 2011

In his story about software company Rite Solutions' innovation engine, a stock market-like forum for new ideas and collaborative platform for channeling development effort around the best, Lavoie suggests that it's not technology but first principles that make every person feel relevant and fully invested in the future of the company.

Management 8

Management How To Innovation Bureaucracy 8