Mary Barra and the New General Motors
Harvard Business Review
DECEMBER 10, 2013
An engineer with a diemaker father who worked in a Pontiac plant, Barra is a 33-year company veteran. Barra began her career at the old GM as a young student engineer. Mary Barra is good for GM first and foremost because she’s an engineer who cares about cars. This is a new GM. This situation was untenable.
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