Career Film Marketing Resistance 
Leading Blog
JANUARY 5, 2015
During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. The Kodak name became synonymous with a resistance to change, but it’s not just innovation the company lacked. I believe the answer is yes.
Women on Business
DECEMBER 20, 2010
Strong yet Others are from books, films and politics. At first I sulked and resisted; that’s the drama queen in me. Many of the women who shaped us were in our families, mothers, grandmothers, aunts, sisters, neighbors, and teachers. The others can get a silent salute from the heart. Here are two that jumped out at me as I was reading.
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Harvard Business Review
APRIL 4, 2011
What wowed me in particular was the contribution Young makes to the field of experience marketing. One small step for the authors, one giant step for marketing. For some people, experience marketing is about scripting what staff should say at points of sale, scenting the air judiciously, and keeping things "fun."
In the CEO Afterlife
NOVEMBER 4, 2012
As an ex-ad man and a lifelong aficionado of great creative, whether it is art or copy, I could not resist the urge to check it out. Turns out that Linds Redding, an illustrator and designer, spent most of his career crafting advertising in the UK and New Zealand, before opening an animation studio. To resist the urge to self-censor.
Harvard Business Review
JUNE 3, 2016
Madhav was in the MSx program at the Stanford Graduate School of Business, a program for mid-career managers. For instance, the marketing person was on the programming team, and the woman who would be responsible for programming at the new SFO venue joined the experience team. The SFO project began in January 2015.
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