Rich Gee Group

NOVEMBER 29, 2013

Write an eBook for your target market — and give it away. You know who your target market is (if you don’t, call me) — chase and connect with them. My motto — if business is good, slowly power down your marketing. If business is bad, rocket up your marketing. Work at least two hours a day to get clients.

Tips 150

Tips eBook Intellectual Capital Bottom-up 150

Marshall Goldsmith

DECEMBER 16, 2013

Leaders are debating the changing nature of work and the perceived decline in job security (the lifelong career at a benevolent company is a fading memory) and the erosion of corporate loyalty. The “intellectual capital” brought in by high-knowledge employees will be a major, if not the primary, competitive advantage.

Bureaucracy 151

Bureaucracy Intellectual Capital Kotter Telecommunications 151

Strategy Driven

NOVEMBER 10, 2010

Inside you’ll find scenarios, case studies, tips, templates, and checklists that will help you capture and retain your company’s intellectual capital as Baby Boomers leave the workplace. He has a marketing communications degree from Bradley University. workforce is between 45 and 64.

How To 72

How To Tacit Knowledge Intellectual Capital Newsletter 72

Harvard Business Review

DECEMBER 21, 2016

Consider the dramatic shift in the types of assets that create market value. According to Ocean Tomo, a consulting firm focused on intellectual capital, physical assets (plant, property, and equipment) made up more than 80% of the market value of the S&P 500 in 1975. How much is changing?

Intangible Assets 8

Intangible Assets Business Model GAAP Budgeting 8

Harvard Business Review

JANUARY 5, 2011

If you think about how new products and services are hatched and brought to market today, it isn't usually the doing of just one entity — least of all the corporate R&D labs that once served as our engines of tomorrow. The sector has entities, too, to improve the flow of intellectual capital. First, why is it a sector?

Entrepreneur 14

Entrepreneur Innovation Intellectual Capital Mission Statement 14

Harvard Business Review

MARCH 24, 2011

McKinsey responded that it was actually investing more on intellectual capital, but on the industry-specific variety of more use to consultants and clients.) Competitors whispered that Gupta was committing the most un-McKinsey-like of sins: cutting price to get into new markets. The desire to be an insider.

McKinsey 13

McKinsey Consultative Waterman Intellectual Capital 13