Frugal Innovation: Lessons from Carlos Ghosn, CEO, Renault-Nissan
Harvard Business Review
JULY 2, 2012
Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance, famously coined the term "frugal engineering" in 2006. Building on Logan's success, Renault has now developed an entire line of low-cost vehicles (under the brand Dacia) all modeled after Logan's technology platform. Yet engineers and scientists love challenges.
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