Harvard Business Review

NOVEMBER 9, 2012

In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). Differing incentives is one of the biggest barriers to an effective relationship between marketing and IT. Find Common Ground.

CIO 8

CIO Chief Information Officer Norton Technology 8

Harvard Business Review

JUNE 25, 2015

We believe that CEOs need a partner for innovation inside their companies, someone who will create and defend processes, incentives, and metrics that encourage radical ideas and find new areas for growth. The CE is responsible for developing new business models and value propositions for the company’s future growth.

Entrepreneur 8

Entrepreneur CTO Business Model CEO 8

Harvard Business Review

JANUARY 14, 2015

I call this phenomenon “executive brownout” and the details of El-Erian’s departure (not to mention more recent reporting on the conduct of his co-CIO Bill Gross, who has also since resigned) only confirmed my opinion that he was very likely suffering from it. Ten years later, he was the global CFO of his firm.

CIO 8

CIO CFO Crisis Execution 8

Harvard Business Review

SEPTEMBER 9, 2014

We’ve spent an awful lot of money on technology, but I still see people working in the old way,” complained the CFO of a large hospitality company. First, CIOs and technical leaders too often take a limited “tech-implementation” view and measure success on deployment metrics like live sites or licenses. Lead by example.

Technology 8

Technology Metrics Budgeting CIO 8

Harvard Business Review

JANUARY 28, 2015

Here are our recommendations for how CMOs and COOs can develop a more collaborative working relationship: 1. Develop a shared vocabulary and shared metrics. For any change to stick, the CMO and COO need to have joint accountability and create incentives that reward collaboration. See the customer journey all the way through.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

JULY 14, 2017

But platforms and networks can be developed in many different ways. The CHRO can be working on networking employees and locations; the CMO on networking customers and partners; the CFO on networking funding and payments; the CIO on software and data; and the COO on products and services. Insight Center.

Intellectual Capital 8

Intellectual Capital Strategy Supply Chain Business Model 8