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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

It divested a number of personal care and confectionary lines (e.g., Schick razors and Trident) and acquired other products (e.g., Purell) consistent with its chosen way to play.

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We Can't Agree to Disagree

Harvard Business Review

In a big company, you might be facing the tradeoffs of signing a major OEM deal that will obligate your engineering or channel management infrastructure or going for a direct sales model that will require putting people on payroll. Nilofer Merchant is a corporate advisor and speaker on innovation methods.

Brand 15
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How Multinationals Should Be Planning for Brexit

Harvard Business Review

This group should represent a variety functions within the organization exposed to Brexit: supply chain, channel managers, procurement, marketing, sales, public affairs, governance, and financial controlling, among others. Our clients revealed that they were increasing their focus on innovation to enhance their value proposition.