Harvard Business Review

MAY 1, 2014

Big companies have it easy when it comes to gathering and utilizing competitive intelligence. To make this data useful, designate someone at the company to take control of competitive intelligence. If you make competitive intelligence everyone’s responsibility, it will be forgotten. Use social media.

Competitive Intelligence 8

Competitive Intelligence Market Penetration Maturity Information Technology 8

Harvard Business Review

JUNE 13, 2017

Whether it’s the customer relationship management platforms used by sales teams, enterprise resource planning software used by purchasing teams, or the account-based marketing technology employed by marketing teams, the business intelligence platform can recognize a unique URL and attach it to clean, usable data.

Business Intelligence 8

Business Intelligence Affiliate Marketing Competitive Intelligence Retail 8

Harvard Business Review

APRIL 20, 2017

Mr. Moon (as Susan had been told to call him by her half-Korean father, Don) was the Seoul office manager of Zantech, a technology security firm with headquarters in Amsterdam. The phone line was relatively clear for a call between San Francisco and Seoul, but she still asked Sukbin Moon to repeat himself. How big is this company?”

Case Study 9

Case Study Follow-up Ethics CEO 9

Harvard Business Review

NOVEMBER 25, 2015

The founders were told the service would have no demand, they couldn’t be the ones to meet the demand, they didn’t understand technology, and the management team had no track record (the god of VC’s success philosophy). Grasp the big picture, assess honestly your position in it, and think one-to-two steps ahead.

Marketing 8

Marketing Franchising Competitive Intelligence Advertising 8