Harvard Business Review

JUNE 17, 2015

They think nothing of deploying algorithms as marketing tools. Algorithms help marketers utilize customer-specific knowledge — demographics, previous behavior, fellow customers’ choices — to craft customized offers and deliver them, often in real time. That’s a natural response. I’ll explain why.

Marketing 8

Marketing Banking Merchandising Brand 8

Harvard Business Review

OCTOBER 17, 2018

At the industry level they include (a) the extent of AI diffusion in economies; (b) the build-up of corporate profit; and (c) labor market dynamics. It took several decades for steam to drive the rollout of railways services and create a large market of exchanges in the United States. Why do laggards not jump into AI?

GDP 9

GDP McKinsey Long-term Technology 9

Harvard Business Review

DECEMBER 15, 2010

They make a deliberate choice about their "way to play" in the market, guided primarily by what those companies do uniquely well: their distinctive capabilities. Most important, they avoid markets, products or services that require new or disparate capabilities, and thus threaten the company's focus.

Succession 15

Succession Retail Merchandising Supply Chain 15

Harvard Business Review

MARCH 5, 2013

But the content people also know their customers will balk if they feel that content has been compromised by paid marketing. Then there was material published by "content marketers" to serve the kinds of information needs typically met by traditional content providers, thus adding value to a customer's engagement with a brand.

Advertorial 8

Advertorial Advertising Merchandising Content 8

Harvard Business Review

APRIL 5, 2013

However baseball has unique constraints that mandate keeping prices in check. First, the sport is viewed and marketed as "America''s pastime," not "follies for the rich." MLB earns profits from several other avenues including broadcast rights, merchandise, and sponsorships. Marketing MLB'

Price 8

Price Airlines Hotels Discount 8

Harvard Business Review

NOVEMBER 21, 2013

For many years, beginning in 1942, Premarin was the only hormone replacement therapy drug on the market derived from a natural source. A series of patents were issued on the drug in the 1940s, but long after they had expired, there were still no generic competitors on the market. Insiders know it as Merchandise 7X.

Intangible Assets 8

Intangible Assets Merchandising Innovation Pharmaceuticals 8