Why Strategy Withstands the Test of Time
In the CEO Afterlife
JANUARY 20, 2016
Most of these opportunities fall outside of the core competency of the company and/or the positioning of the brand. Business Models Change and So do Core Competencies. Coke isn’t wasting time assessing non-beverage markets or searching for food acquisitions. The fallout? Great strategies enhance expertise.
Let's personalize your content