Harvard Business Review

JANUARY 9, 2014

To tap into social business’ greater value, it will take more than launching a few corporate accounts on Facebook, LinkedIn, and Twitter (represented by the 42% above). Then came the next wave, external social business, rooted in customer service, corporate marketing, and communications. Marketing Social media'

Media 13

Media ROI Corporate Accountability Guidelines 13

Harvard Business Review

JANUARY 23, 2012

Part of the problem is that the industry is still moving at warp speed, and the company has dwindling resources to deploy against innumerable innovation challenges. Is it Apple's consumer appeal, or the declining influence of corporate IT managers? A look at root causes of failed and successful efforts gives a clear view.

Strategy 14

Strategy CEO Strategic Planning Consensus 14

Harvard Business Review

MARCH 2, 2016

Its function is to grow companies by turning active economic activity into static bags of capital; in doing so, it has taken a liquid medium necessary for our economy’s circulation and frozen it in corporate accounts. After all, digital corporations will necessarily carry out corporate code better than their predecessors.

Technology 8

Technology Short-term Long-term Creativity 8

Harvard Business Review

JUNE 25, 2018

How often are management concepts subjected to recalls by the people who invented them? Management concepts, by contrast, operate in poorly regulated environments where failures are often brushed under boardroom or faculty carpets. Yet poor management systems can jeopardize lives in the air, at sea, on roads or in hospitals.

TBL 12

TBL Bottom-up Long-term Early Adopters 12