Marshall Goldsmith

NOVEMBER 30, 2010

Marketing is everywhere, but with the ubiquity of slogans and ads, it's easy to forget that there's more to marketing than meets the eye. Not an expert myself in marketing myself, I recently spoke with my friend Susanne Lyons, former chief marketing officer of Visa and Charles Schwab (SCHW) and decorated veteran marketer.

Metrics 110

Metrics Bottom-up Budgeting Marketing 110

Harvard Business Review

SEPTEMBER 13, 2012

An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. Slowly but surely, as the little database grew bigger and bigger, the manager would wedge the cost into her operating budget. The result?

Supply Chain 15

Supply Chain CIO Budgeting Project 15

Harvard Business Review

JANUARY 4, 2018

The ABU was set up as a centralized profit center with ambitious targets and with direct reporting to the chief operations officer; most often, similar units are organized as cost centers with no specific targets. This setup fosters focus on high-yield projects, actionable analytics, and speed of execution.

Company 8

Company Chief Operating Officer Incentives Project 8

Harvard Business Review

DECEMBER 17, 2015

Here’s why now is the time right to invest in renewable energy sources for the internet: Renewable energy can help reduce a cost center. Most credible projections expect the cost of renewable electricity to drop and many traditional sources of electricity to increase.

Energy 8

Energy Globalization Hedge Cost 8

Harvard Business Review

FEBRUARY 2, 2016

You’ll often find customer relationship management within marketing, budgeting within finance, supply-chain management within operations, outsourcing within procurement, training within HR, and new product development within R&D. Business units come and go, but finance, HR, marketing, IT, legal, and R&D seem to last forever.

Development 8

Development Supply Chain Incentives Outsourcing 8

Harvard Business Review

JUNE 26, 2013

With the swipe of a credit card, the customer support team can move to Zendesk or Desk.com; the HR team lives on Workday; the business intelligence group moves to GoodData or Domo; the finance team logs into Netsuite; the marketing department orbits around Marketo and Salesforce''s marketing cloud. Why is this?

Supply Chain 8

Supply Chain Competitive Advantage Information Technology How To 8

Harvard Business Review

JANUARY 16, 2015

CSO, CFO, CIO, IT, Ops (Practice Leaders): Typically, these decision makers run cost centers as opposed to generating revenue. Sales, Marketing, GMs, Product (Business Leaders): These decision makers are directly involved in generating revenue and they are judged based on the numbers.

P&L 8

P&L Due Diligence CIO COO 8