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8 Certifications Worth Pursuing in 2024

Strategy Driven

Certified Public Accountant (CPA) Undoubtedly one of the most recognized and respected certifications in the accounting realm, the CPA designation is a hallmark of expertise and integrity. CMAs often become instrumental in strategic planning, helping organizations achieve their goals by providing valuable financial insights.

CPA 98
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How To Maximize LinkedIn Ads

Strategy Driven

This article discusses five ways you can maximize your LinkedIn ads strategies, especially if you are doing a DIY LinkedIn Ads setup and management. Identifying your target audience can significantly improve your marketing strategy. The metrics you monitor are primarily dependent on your campaign goals. We can help!

B2B 102
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Improving Your Company Starts with You

Strategy Driven

And while it might sound like overkill, it can actually be relatively straightforward to prepare for CPA exam on the side, and obtain many useful skills that you can immediately apply to your organization in its current state. And pretty much any company’s goal is to grow constantly. Leading a Growing Organization.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

” The bottom line is that most people don’t want to be “sold” by an ad anymore; they want to develop a relationship where a business earns their purchase by offering invaluable content. The answer to that depends on your goals, budget, etc., and the best agencies know how to tailor their solution to your needs.

Marketing 105
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Healthy Habits Of Successful Leaders – An Expert Roundup

Joseph Lalonde

The healthy habits that I attribute to my success as a leader are practice what I preach, set healthy boundaries, practice mindfulness, exercise, work hard and invest in my ongoing learning and personal development. I adore my CPA and bookkeeper and we strive to be generous with what we have. Michael Nichols of Guidestone University.

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The Timeless Strategic Value of Unrealistic Goals

Harvard Business Review

Prahalad's 1989 HBR article "Strategic Intent" brought about a discontinuous shift in my career — from a professor of accounting to a researcher on strategy and innovation. As an idea, strategic intent is about setting a bold and ambitious goal, out of all proportion to a firm's current resources and capabilities.

Goal 9
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Many Employees Have a Mid-Career Crisis. Here’s How Employers Can Help

Harvard Business Review

Entry-level employees learning the ropes garner more than their share of managers’ time, and those transitioning toward retirement pull executives’ focus by necessity as they work to develop succession plans. Develop an internal mission for those needing a deeper sense of purpose.

Career 13