N2Growth Blog

JANUARY 11, 2024

As disruptors in the organization, they hold the onus to align the company’s brand mission with a creative yet commercially viable business strategy. Today’s CMOs are not just marketers but visionaries who strategically leverage creativity with technology to drive commercial success.

Creativity 235

Creativity Business Objectives Marketing Trends 235

N2Growth Blog

OCTOBER 6, 2016

Additionally, providers rely more heavily upon Medicare and Medicaid reimbursements than ever before; more people, more complex health care issues and payments that don’t cover the majority of operating costs. Why should you make the effort to look into and research this option?

Cost 241

Cost Health Care Company ROI 241

Strategy Driven

MARCH 28, 2016

It took years for Apple to gain traction despite offering what critics consider to be a superior operating system. It began as a small direct sales operation, with no plan for national distribution. Awareness, branding, and sales conversion are significant launch drivers, as is creativity. Then, there is 50 Shades of Grey.

Productivity 50

Productivity Products Marketing Strategy Budgeting 50

Miles Anthony Smith

NOVEMBER 7, 2019

Siege Media Siege Media provides an outstanding content marketing service by combining a data-driven approach with genuinely exceptional creativity. With a team of talented marketers, amazing creatives, and SEO experts, they create content that stands out in an industry overloaded with a content publication.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. This lack of an analytical approach has traditionally formed a barrier between marketing and finance. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

JANUARY 18, 2016

OpenTable (a restaurant reservations service), Motivate (the operator of CitiBike, Bay Area Bikeshare, and others), and Luxe (a web-based valet parking service) are examples. There is also immediate ROI for investments in basic services as population moves in, because they capture new revenues from new users.

Real Estate 8

Real Estate Entrepreneur Finance Innovation 8

Harvard Business Review

AUGUST 5, 2014

Talk about how complex marketing has become is very much in vogue, but there’s much less discussion about the operational (and diplomatic) muscle CMOs need in order to get things done. CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”. That bottom line sensibility is crucial.

P&L 10

P&L Banking Marketing Call Center 10