Creativity Groupthink Innovation Marketing 
Leading Blog
FEBRUARY 26, 2016
For most of us we are not like the conceptual innovators that formulate a big idea early on in life and act on it. We are probably more like the experimental innovators that move through idea after idea, learning and evolving as they go. On average, creative geniuses weren’t qualitatively better in their fields than their peers.
Harvard Business Review
MARCH 27, 2012
Creativity is the most essential skill for navigating an increasingly complex world — or so said 1,500 CEOs across 60 countries in a recent survey by IBM. And yet federally funded research and development — creativity, institutionalized — is down 20% as a share of America's GDP since the late 1980s.
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Harvard Business Review
SEPTEMBER 14, 2011
Dr Reddy's plan is to leverage Chirotech's scientific capabilities to optimize drug development processes, thus lowering manufacturing costs and speeding time-to-market. In recent years, Indian firms such as Dr Reddy's have also started globalizing their R&D footprint by moving into Western markets. Reliance MediaWorks.
Harvard Business Review
DECEMBER 10, 2015
Many of us are familiar with the hazards of Groupthink - when teams or organizations operate on autopilot and feel a general false sense of invulnerability. One strategy that can significantly help teams avoid the dangers of Groupthink and successfully respond to emerging threats and opportunities is to create structured debates.
Harvard Business Review
APRIL 25, 2017
For someone who works at an office all day, it’s exciting to go “behind-the-scenes” and interact with singers, musicians, and other creative professionals. Taken together, all of us establish a “consensus” view on the markets. ” In other words, they didn’t want to hear the groupthink.
Harvard Business Review
MAY 11, 2012
Diversity is the crucial element for group creativity. Innovation teams tasked with creating new products or technologies or iterating existing ones need tension to produce breakthroughs, and tension comes from diverse points of view. Everyone is just like us — say, marketers or engineers. We've all been on these teams.
Harvard Business Review
FEBRUARY 3, 2011
Recent market updates, a technical deconstruction of various trends, then product frameworks — all in quick succession. We don't get to optimize all products, go after all markets, or add all programs. It happened during the Kennedy Administration's Bay of Pigs fiasco when " groupthink " carried the day.
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