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Is Your Message Relevant?

N2Growth Blog

Great leaders understand the power, influence, and leverage created by relevant messaging. Perhaps more importantly, no relevance erodes influence (real or perceived). It takes a blending of approach to craft the right message and this will not happen when operating in a vacuum. By Mike Myatt , Chief Strategy Officer, N2growth.

Audience 290
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When to Restructure | N2Growth Blog

N2Growth Blog

Following are five representative tips that will help you recognize the need for a reengineering initiative: Unusual declines in revenue, margin, market-share, customer loyalty, or brand equity. That is the question that many a business is forced to ask at some point during their life cycle. I Think Not.

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Leadership & Loyalty | N2Growth Blog

N2Growth Blog

Revolving Door : If you either can’t attract or retain tier-one talent, you are not an effective leader who has earned the respect and loyalty of your team…In fact, upon closer examination you’ll find that you probably don’t have a team. I hope this helps Frode. I Think Not. mikemyatt: RT @janemyatt Their sacrifice.

Loyalty 390
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Top Ten Pitfalls to Avoid When Going Social in the Business World.

Strategy Driven

If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Actually, scratch that “up-and-coming” part – social media is already here. Quite literally, it’s my job to be social media savvy. Of course not. Future leaders will come from places you never expected.

Media 50
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Understanding Customers Is Everyone's Job

Harvard Business Review

Creating products and services for market segments of one (" mass customization ") isn''t easy. The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. It means building a profile of each customer, based on transaction and social media data (e.g.,

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Are Uber and Facebook Turning Users into Lobbyists?

Harvard Business Review

Many of the companies inserting politics into their user experience operate popular social platforms themselves. We’re being introduced to a new lever of corporate influence on democracy. In going directly to their users, technology companies are participating in the very direct-to-customer media channels they’ve created.

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The Rebirth of the CMO

Harvard Business Review

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

P&L 10