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Artificial Persuasion: The Invisible Brand

Leading Blog

A survey of 4500 people in 2017 by Forrester Research found that some 36 percent of adults say they actually prefer using digital customer service—including bots—over interacting with a human.”. Through psychotechnology these brands operate invisibly, but collectively they are reshaping the market and the role of marketing.”.

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Leadership Lessons from the Navy

Skip Prichard

Whether you are new to studying leadership or have practiced and studied it for many years, I am sure you will benefit and enjoy the leadership lessons today’s post provides. One of your first leadership lessons is “A subordinate’s trust in their leader is the most important factor in the success of any organization.”

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Mars Incorporated: A Sweet Place to Work

Coaching Tip

It is still 100% family-owned -- now by the three elderly offspring of Forrest Mars Sr., For example, a typical Mars plant manager influences associates by his or her ability to pace development of operational systems and innovative approaches. Women's Leadership in Canada. Mars, who died in 1934. Related articles.

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How to Think Differently About a Flexible Workforce - SPONSOR CONTENT FROM CATALANT

Harvard Business Review

To fully enable a new vision of the future, organizations must make changes in five key business areas: Planning and Budgeting If organizations have easy access to—and indeed rely on—external talent, they can tackle new opportunities, experiment more nimbly, and operate in new areas.

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7 Questions to Ask Before Your Next Digital Transformation

Harvard Business Review

Such a high failure rate isn’t surprising, as leaders are trying to create entirely new competencies and wedge them into an organization with strong legacy cultures and operating models. While most executives are pros at managing change, digital transformation is a much deeper change than the usual process or system update.

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The Rise of the Chief Customer Officer

Harvard Business Review

About one quarter of these CCOs formerly held operations positions. Sometimes it's new leadership that spurs action, other times efforts percolating within companies capture executives' attention. Paul Hagen is a Principal Analyst at Forrester Research where he serves customer experience professionals. Consider one example.

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Why More Executives Should Consider Becoming a CHRO

Harvard Business Review

Lucia Luce Quinn is Chief People Officer at Forrester Research. Earlier in her career, she left a position as SVP of business development and emerging businesses to join Boston Scientific in a senior line job. Upon arriving, she flatly refused the CEO’s offer of the CHRO role.

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