Strategy Driven

OCTOBER 15, 2019

Below are our top 10 tips for things to avoid when doing outbound calling and how to ensure that they don’t impede your success. The above suggests that telemarketers have some way to go in terms of provision of information from a telemarketing call. A telemarketer that just trusts to luck is likely to fail.

Telemarketing 10

Telemarketing B2B Objective Open-book 10

Strategy Driven

OCTOBER 14, 2015

Sales, marketing automation, and the new telemarketing field, ignore the change management aspect of what buyers must accomplish and instead focus on figuring out how and what and to whom to pitch their solution. I actually developed a pre-sales model that facilitates a buyer’s change management process call Buying Facilitation®.

Influence 50

Influence Management Telemarketing Hammer 50

Strategy Driven

DECEMBER 10, 2015

People buy something when they cannot resolve a business problem AND they have gotten appropriate buy-in from those folks and departments who will be involved with a new solution (stakeholders – usually unknown to sellers) AND whose buying patterns match a seller’s selling patterns (Remember telemarketing? Those who are not speaking with you.

Telemarketing 50

Telemarketing Consultative Management Policies 50

Strategy Driven

APRIL 26, 2017

A website is the most simple way to let your target audience know who you are, what services you are offering, and how to get in touch with you. Truly efficient marketing starts on social media, as it can generate almost double the marketing leads of telemarketing, trade shows, and email correspondence. Photo courtesy of Pexels.

Marketing 58

Marketing Tips Webinar Advertising 58

Harvard Business Review

NOVEMBER 26, 2012

Marketing is changing so fast, it's easy to get our heads turned by new, high-tech developments. How should we leverage augmented reality? Sometimes, marketing strategies are dropped for good reason: the smart money got out of telemarketing a long time ago, because no sane person would talk to a salesman after the advent of caller ID.

Marketing 8

Marketing Telemarketing Hotels Competitive Advantage 8

Harvard Business Review

FEBRUARY 5, 2015

For any strategy to be successful and sustainable, an organization must develop an offering that attracts buyers; it must create a business model that enables the company to make money out of its offering; and it must motivate the people working for or with the company to execute the strategy. This is a trap many companies fall into.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8