Women on Business

JANUARY 17, 2011

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Strategy Driven

MAY 6, 2011

It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. You employ state-of-the-art technology and are in the vanguard of your industry. Advertising is a process, part of marketing and a cousin of sales.

Strategic Planning 79

Strategic Planning Advertising Consultative Planning 79

Strategy Driven

AUGUST 3, 2012

Branch 2: Environmental, safety, IT systems design and computer software, training for computers and technology, architecture, engineering and legal. Human resource administration, employee testing, behavioral research, executive search, talent pools, reorganizations, downsizing, executive outplacement, labor issues and negotiating.

Review 57

Review Company Strategic Planning Industry 57

Harvard Business Review

JUNE 8, 2018

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today.

Retail 8

Retail Apparel Engineering Audience 8