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AARP – The Last Membership Card You Will Ever Need!

CO2

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Technology and its role in travel 2.0 Where has time gone.

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Make Your Competition Work for You

Harvard Business Review

For example, if you're selling a travel magazine, you could add a free travel video when someone buys a subscription. You're now targeting people who want the travel magazine and those that want the specific video you are giving away. Another way to coopetate is to create a critical new offering to address a common enemy.

Travel 15
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How My Company Hires for Culture First, Skills Second

Harvard Business Review

I'm the owner of Grand Circle Travel , a $600 million international tour operator for Americans 50+, and like many executives, I've found that in my business, alignment with my company's culture and values counts far more than do skills or experience. Alan Lewis is owner and chairman of Grand Circle Corporation , the largest U.S.

Skills 15
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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Now, he receives more than five-million hits a year and travels the world for speaking engagements. From the founding and eventual sale of his first company, Yoyodyne , in 1998, to being named Yahoo's VP of direct marketing, to having a blog named "Time's" Top 25 blog in 2009 , Seth Godin has always succeeded at his ventures.

Brand 68
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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

Likewise, the Guinness Storehouse has been a big success for Diageo, and was recently named by World Travel Awards judges as the best tourist attraction in all of Europe , beating out the Eiffel Tower, the Roman Colosseum and Buckingham Palace.

Brand 8