Efficiency Marketing Parcell Technology 
Harvard Business Review
APRIL 28, 2017
.” Survey respondents included Presidents, Chief Information Officers, Chief Analytics Officers, Chief Marketing Officers, and Chief Data Officers representing 50 industry giants, including American Express, Capital One, Disney, Ford Motors, General Electric, JP Morgan, MetLife, Nielsen, Turner Broadcasting, United Parcel Service, and USAA.
Harvard Business Review
AUGUST 28, 2014
Some old technologies, after being rendered obsolete by better and cheaper alternatives (indeed even after whole industries based on them have been decimated), manage to “re-emerge” to the point that they sustain healthy businesses. Indeed, it’s part and parcel of the digital disruption remaking every aspect of the global economy.
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Harvard Business Review
FEBRUARY 21, 2014
A large part of NAF’s effort with farmers is to help break their initial emotional barriers to new technologies. The success of these measures has had a demonstrative impact on the farmers’ willingness to adopt and internalize new technologies. This has provided the platform to launch into other initiatives.
Harvard Business Review
MARCH 23, 2012
How many organizations would rely mainly on intuition when taking a new product to market? ready to weigh and measure any parcel of human nature, and tell you what it comes to." Most importantly, they do fewer headcount reductions because they have lean and efficient workforces to begin with. Take Thomas Gradgrind in Hard Times.
Harvard Business Review
AUGUST 12, 2016
That wasn’t a disaster—the farm had invested in wells to tap groundwater and drip irrigation to use the water efficiently—but it was a disappointment. Growing up, he’d constantly tailed Grant around the fields, watching him experiment with crops and technologies that would help the farm survive dry spells.
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