article thumbnail

How to Grow Your Ecommerce Startup in Year One

Strategy Driven

While there are some other underlying elements to scaling mentioned later in this article, you’re going to need to build out a marketing campaign as a priority in order to draw in traffic, clicks, shares and sales to your site. Operational Efficiency. You want this to be as effective and efficient as you can possibly make it.

Parcell 67
article thumbnail

5 Ways to Reduce Your Office Carbon Footprint

Lead Change Blog

That’s fine and is part and parcel of every day life. This is for two reasons: 1) they know they have a responsibility to protect the planet and, 2) it works marvellously as a marketing tactic by endearing them to customers. Add bins for plastics, metals, glass and food waste and encourage your staff to use them. Turn stuff off.

Parcell 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top Tips To Start An Online Business

Strategy Driven

E-commerce businesses are conquering more and more market shares. In addition to the choice of shipping, you should also give buyers the opportunity to determine their preferred parcel delivery service. If is efficiently implemented, your visitors will understand at lightning speed whether the online shop looks attractive or not.

Tips 51
article thumbnail

How Companies Say They’re Using Big Data

Harvard Business Review

.” Survey respondents included Presidents, Chief Information Officers, Chief Analytics Officers, Chief Marketing Officers, and Chief Data Officers representing 50 industry giants, including American Express, Capital One, Disney, Ford Motors, General Electric, JP Morgan, MetLife, Nielsen, Turner Broadcasting, United Parcel Service, and USAA.

Company 11
article thumbnail

Jab, Jab, Jab, Right Hook

CEO Blog

As the title suggests - he is a marketer with a specialty in social media. Many marketers try for the knockout punch all the time without doing the pre-work. Even digital marketing is diluted" these days so you need to rise above to get heard. This is mostly because of shared overheads but partly because of efficiency.

Parcell 140
article thumbnail

Mary Barra Brings Teaming to General Motors

Harvard Business Review

She had “an ability with people” and a track record of bringing new models to market faster and at lower cost. That’s part and parcel of Mary’s success, and the rest of the team plays well together, too.” They play well as a team.

Team 8
article thumbnail

How the Internet Saved Handmade Goods

Harvard Business Review

Today, the company does roughly $50 million in total sales, with the home market accounting for over 80% of them. Consolidation shrinks the market down, often to one remaining, integrated producer, who can still profit by serving a small group of legacy customers. That’s a healthy company. There is no paradox.