Engineering Innovation Mass Marketing Technology 
Leading Blog
DECEMBER 12, 2022
The four elements in the diamond collectively specify the opportunity : what the venture will offer and to whom; its plan for technology and operations; its marketing approach; and how the venture will make money. Marketing: How much to spend on marketing. How much innovation is too much? False Positives.
The Horizons Tracker
APRIL 28, 2022
Famous research from Stanford’s Nicholas Bloom illustrates the difficulties we face in keeping the wheels of innovation turning. Bloom illustrates that while we’re spending more on research and innovation than ever before, we’re getting diminishing returns for that investment. Engines of creation.
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Harvard Business Review
APRIL 29, 2016
” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development. applications pushed technology to address B2B market requirements. This evolution to “Internet of Things (IoT) 2.0”
Harvard Business Review
SEPTEMBER 14, 2011
In prior blog posts, we have described how Western multinationals such as Xerox and GE are embracing polycentric innovation by sourcing more R&D capabilities from emerging markets such as India and China and integrating them into a synergistic global innovation network. in close partnership with the University of Warwick.
Harvard Business Review
DECEMBER 30, 2016
Surely this cheap, customer-centric, and data-driven innovation would impress the client. To make customers measurably happier, optimization mattered less than innovation. Their optimization strengths had become innovation weakness. A little dab of inventory data would enhance both customer expectations and process efficiencies.
Harvard Business Review
MARCH 30, 2016
In a recent article , we defined hybrids as combinations of competing elements or technical generations; for example, the Toyota Prius combines elements of internal combustion engines and electric cars. The challenge of hybrids is that they are only temporary half-steps, and so in retrospect they can look clumsy.
Harvard Business Review
NOVEMBER 4, 2011
At RoboBusiness this week, a conference devoted to the business and technology of robots, the revelation for me was not just how far robotic capabilities have come but also the range of problems robots are already helping to solve. He figures Bossa Nova has bought itself some time with its engineering focus on driving costs down.
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