Leading Blog

DECEMBER 12, 2022

The four elements in the diamond collectively specify the opportunity : what the venture will offer and to whom; its plan for technology and operations; its marketing approach; and how the venture will make money. Marketing: How much to spend on marketing. Customer Value Proposition: This is the most important.

Early Adopters 204

Early Adopters Entrepreneur Mass Marketing Marketing 204

Harvard Business Review

OCTOBER 2, 2014

It’s easy to make a case that Apple is now positioning itself to become more of a provider of luxury-level technology. To understand the cost of Apple products that we associate with mass market success, we mapped the U.S. But is that really right? Income data is from the U.S.

Mass Marketing 12

Mass Marketing Marketing Brand Meyer 12

The Horizons Tracker

APRIL 28, 2022

Engines of creation. One could certainly be forgiven for not recognizing such a picture, especially if you’re a regular reader of the technology press, which features a daily exposition of the vast sums being raised by startups around the world. This gummed-up process of innovation is not confined to big-company transformation.

Entrepreneur 96

Entrepreneur Venture Capitalist Mass Marketing Globalization 96

Harvard Business Review

APRIL 29, 2016

” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development. applications pushed technology to address B2B market requirements. This evolution to “Internet of Things (IoT) 2.0”

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

OCTOBER 5, 2011

Today it's rare to find a CEO who won't acknowledge the impact digital technology is having on their business. The purchasing habits and attitudes of today's teenagers and twenty-somethings are completely different from those exhibited by today's mass market. This post is part of the HBR Insight Center Growing the Top Line.

Engineering 13

Engineering Forrester Software Mass Marketing 13

Harvard Business Review

MAY 25, 2018

The term “frictionless commerce” is widely used to describe how digital technologies are blending product purchases seamlessly into consumers’ daily lives. As the mass marketing age fades, create brand friction via increased use of membership models and event-driven marketing. Image Source/Getty Images.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

MARCH 12, 2018

Its cars didn’t match up well with those of top luxury brands like Mercedes, BMW, and Audi, yet the company lacked the capacity to compete with mass-market leaders like Toyota and GM. “Once, you needed mechanical engineers. Between 2011 and 2015, the company added 3,000 new people in engineering and development.

Engineering 8

Engineering Mass Marketing Automotive Human Capital 8