Remove Ethics Remove Human Resources Remove Marketing Remove P&L
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Be an Advocate for Yourself :: Women on Business

Women on Business

o Make sure your position has P&L responsibility. Your mentor might be able to help identify and facilitate this. Create visibility and credibility for yourself in the organization. o Take on high profile projects. Identify your value proposition. What do you bring to the table? o Build and leverage these relationships.

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Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. I remain impressed with the ongoing success of P&G, L’Oreal, Nike, Whole Foods, Pernod Ricard, Apple, and Starbucks.

Brand 260
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How to Create Remarkable Teams PART 2 – Collaboration

Ask Atma

To get you started I will expand on the list that MIT research scientist Peter Gloor calls the “genetic code” of collaboration: learning networks, ethical principles, trust and self-organization, knowledge sharing, and transparency. It is essential to build in a framework of virtuous and ethical principles.

Team 52
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Building a Software Start-Up Inside GE

Harvard Business Review

In a departure from GE’s traditional control systems, the Center was not set up as its own business unit with its own P&L, but rather was funded by a $1 billion investment by Jeff Immelt and became part of GE Global Research. And the market for software talent was hot hot hot. She told me how difficult it was.