Film Marketing Operations Sports 
Strategy Driven
MAY 12, 2021
According to Market Analysts, the Global 3D displays market is expected to grow by double digits with market size of over $100 billion in the next 5 years. Several display technologies including LED, OLED, and LCD serve this particular market. There are other approaches to presenting three-dimensional images instantly.
Harvard Business Review
OCTOBER 11, 2012
Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business Review
OCTOBER 11, 2012
Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined.
Harvard Business Review
MAY 30, 2014
And the essence of Walt Disney’s original strategy remains intact today: to construct a range of businesses — from animated film to fun parks, TV, retail, cruise ships, and more — around a group of engaging, family-friendly characters. How Samsung Gets Innovations to Market. Or consider U.S. When Innovation Is Strategy. Strategy'
Strategy Driven
APRIL 22, 2011
Using a sports analogy, the author breaks the work of leaders into three parts: pregame: a matter of character; game day: a matter of competence; and post-game: a matter of consequence. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative.
Strategy Driven
MARCH 31, 2011
Welcome to the paradigms that many of us have operated under for some time. Concepts which have changed names over the years… Peep show | film arcade | silent films | talkies | movies | cinema | video. Bat is sports equipment in baseball. Marketing can be either inward or outward. Toilet paper. Aluminum foil.
Harvard Business Review
JUNE 23, 2015
Machine Shop began to offer its grassroots marketing services to other bands, film studios, TV networks, and brands. I had experience in marketing, business, and finance — all of it outside the traditional music business. Our business now operates like a tech startup, with less hierarchy and far more agility.
Expert insights. Personalized for you.
103 
Let's personalize your content