Strategy Driven

APRIL 9, 2012

I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. Webinars on the subject of ROI of social media are likely run by the same people who thought Amazon.com wouldn’t make it. My bet is people who measure the ROI of social media HAVE NEVER TWEETED.

ROI 66

ROI Media Customer Loyalty Webinar 66

Harvard Business Review

APRIL 25, 2013

The Conversation is also a 1974 film by Francis Ford Coppola whose themes include the role of technology in society and being so focused on what you are doing that you forget why you are doing it and become oblivious to what is happening around you. made me break out in cold sweats. CIOs today must adapt or risk being marginalized.

CIO 8

CIO ROI Agility Information Technology 8

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

JULY 10, 2013

It''s a sight to behold, with 11,000 agency folk, clients and technology companies from every corner of the earth coming together in one place. But, while the industry is partying, all on the client''s dime, the world around us is radically changing as digital technology evolves the way we all communicate. What''s the future of Cannes?

Advertising 8

Advertising Creativity Industry Brand 8